About Us

Meet the Team

We have 40+ Applied Behavioural Science Consultants at Cowry who have academic and research backgrounds from Leeds Business School, Penn State University, Cornell, LSE, UCL, Warwick, Bath, Stirling, Kingston, City University, Durham and who are led by two experienced leaders in the Civic Sector.

  • Sam is a behavioural scientist with over seven years of experience applying behavioural science across the private and public sectors. He began his career at PwC, delivering organisational change programmes in transformation, technology, and culture for clients in the UK and internationally.

    Following this, Sam completed an MSc in Behavioural Science at the University of Stirling, where he deepened his expertise in the theoretical and practical application of behavioural science. He has since joined Cowry Consulting as a Behavioural Architect Manager, where he leads the design and delivery of behaviour change interventions for clients across sectors, translating behavioural insights and academic frameworks into effective real-world solutions.

    Sam’s work spans customer and employee behaviour, and he has worked with clients in finance, energy, health, and retail. In 2024, he was appointed Honorary Lecturer at the University of Stirling, where he teaches on the application of behavioural science to organisational challenges as part of Cowry’s ongoing academic partnership.

Cowry Civic Solutions is a division of Cowry Consulting (one of the world’s leading behavioural science consultancies), that delivers impact within our societies and communities. The highly skilled team specialises in delivering programmes that impact positively on societal issues such as health, financial inclusion, sustainability and climate change.

Our work in the UK covers areas such as child safety, diabetes prevention, adherence to alcohol and addiction programmes, work rehabilitation and helping to relaunch 100,000 careers in government programmes for those who lost their jobs in the pandemic. 

We’ve helped charities such as Dandelion Time, a nature-based charity that gives early support to children who’ve suffered from traumatic experiences such as domestic abuse and neglect. We’re also supporting the Feeding Your Kids Foundation, which operates an international program to teach parents how to feed their children healthier and to have a healthier attitude toward food. Developed as a commitment to the Clinton Global Initiative, the Feeding Your Kids program is entirely free to parents worldwide. Our work with The Dogs Trust will help families create forever homes through expert advice and training programmes for new dog owners. 

Globally, we’re helping people fly more sustainably on airlines with easyJet and helping the Asian Development Bank provide its member countries in Asia and the Pacific with the knowledge and expertise to tackle problems such as climate change, water security, inequality and poverty.